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Gov Ball 2020 (Rebrand)


Creating an identity for the Gov Ball music festival in NYC. It is a festival held in the summer that is “built by New Yorkers for New Yorkers”. 

The created identity nods its head towards non-“formalized”, vernacular type local to New York.



Contains:
Fig. 1: Modular poster (24 x 39.75").
Fig. 2: 4 Small format posters (11 x 17").
Fig. 3: Custom display typeface: Ticker Tape.
Fig. 4: Instagram animated promotion.
Fig. 5: Access pass wristband.
Fig. 6: Merchandise (t-shirt, dad caps).






Fig. 1.1





Fig. 3.1






Fig. 2







Fig. 4







Fig. 5



Fig. 6.1

Fig. 6.2