Gov Ball 2020 (Rebrand)

Creating an identity for the Gov Ball music festival in NYC. It is a festival held in the summer that is “built by New Yorkers for New Yorkers”. 

The created identity nods its head towards non-“formalized”, vernacular type local to New york.

Fig. 1: Modular poster (24 x 39.75").
Fig. 2: 4 Small format posters (11 x 17").
Fig. 3: Custom display typeface: Ticker Tape.
Fig. 4: Instagram animated promotion.
Fig. 5: Access pass wristband.
Fig. 6: Merchandise (t-shirt, dad caps).

Fig. 1.1

Fig. 3.1

Fig. 2

Fig. 4

Fig. 5

Fig. 6.1

Fig. 6.2