Gov Ball 2020 (Rebrand)
Creating an identity for the Gov Ball music festival in NYC. It is a festival held in the summer that is “built by New Yorkers for New Yorkers”.
The created identity nods its head towards non-“formalized”, vernacular type local to New York.
Contains:
Fig. 1: Modular poster (24 x 39.75").
Fig. 2: 4 Small format posters (11 x 17").
Fig. 3: Custom display typeface: Ticker Tape.
Fig. 4: Instagram animated promotion.
Fig. 5: Access pass wristband.
Fig. 6: Merchandise (t-shirt, dad caps).
Fig. 2: 4 Small format posters (11 x 17").
Fig. 3: Custom display typeface: Ticker Tape.
Fig. 4: Instagram animated promotion.
Fig. 5: Access pass wristband.
Fig. 6: Merchandise (t-shirt, dad caps).







Fig. 1.1

Fig. 3.1




Fig. 2

Fig. 4

Fig. 5

Fig. 6.1

Fig. 6.2

